Program Objectives
The following objectives are designed to meet Keiser University’s mission and its objectives.

• To develop students’ abilities to understand business concepts, terms and theories
• To prepare students for jobs in the fields of management, marketing, human resources and international business
• To assist students in becoming more proficient in analysis, decision making and management
• To develop students’ understanding of international business and the effects of globalization

Prerequisite for Major Courses: None.

Program Outline
To receive a Bachelor of Arts degree in Business Administration, students must earn 123.0 credit hours. Program requirements are as follows.

LOWER DIVISION BUSINESS ADMINISTRATION MAJOR COURSES (24 credit hours)

• Accounting Principles I: 3 credit hours
• Accounting Principles II: 3 credit hours
• Business Law: 3 credit hours
• Financial Management: 3 credit hours
• Entrepreneurship: 3 credit hours
• Principles of Management: 3 credit hours
• Human Resources Management: 3 credit hours
• Introduction to Marketing: 3 credit hours

Lower Division General Education Courses (36.0 credit hours)

NOTE: All lower division major and general education courses should be completed before upper division courses are undertaken.

Upper Division Business Administration Major Courses (27.0 credit hours)
Managerial Accounting	3.0 credit hours
Legal and Ethical Environments of Business	3.0 credit hours
Principles of Managerial Finance	3.0 credit hours
Industrial Psychology	3.0 credit hours
Introduction to Management and Organizational Behavior	3.0 credit hours
Project Management	3.0 credit hours
International Business	3.0 credit hours
Integrated Studies Capstone Course	3.0 credit hours
Quantitative Approach to Business Decisions	3.0 credit hours

Upper Division Business Administration Major Courses Management Concentration (18.0 credit hours)
Workforce Diversity	3.0 credit hours
Operations Management	3.0credit hours
Cross-Cultural Management	3.0 credit hours
Business Ethics	3.0 credit hours
Global Strategy and Policy	3.0 credit hours
Sales and Sales Management	3.0 credit hours

Upper Division Business Administration Major Courses Human Resource Management Concentration (18.0 credit hours)
Workforce Diversity	3.0 credit hours
Performance Evaluation	3.0credit hours
Recruitment, Selection and Staffing	3.0 credit hours
Training and Development	3.0 credit hours
Labor Relations	3.0 credit hours
Management Law and Employee Relations	3.0 credit hours

Upper Division Business Administration Major Courses International Business Concentration (18.0 credit hours)
International Finance	3.0 credit hours
International Competitiveness	3.0credit hours
International Negotiations and Transactions	3.0 credit hours
Cultural Environment of International Business	3.0 credit hours
International Entrepreneurship	3.0 credit hours
Global Strategy and Policy	3.0 credit hours

Upper Division Business Administration Major Courses Marketing Concentration (18.0 credit hours)
Advertising/Promotion Management	3.0 credit hours
Sales and Sales Management	3.0credit hours
Consumer Behavior	3.0 credit hours
E-Marketing	3.0 credit hours
Marketing Strategy	3.0 credit hours
Service Marketing	3.0 credit hours

Upper Division General Education Courses (18.0 credit hours)
Management Information Systems	3.0 credit hours T
Organization and Technology of Information Systems	3.0credit hours T
Money and Banking	3.0 credit hours T
Writing for Managers	3.0 credit hours T
Critical Thinking	3.0 credit hours T
Research and Statistical Analysis	3.0 credit hours T

The letter “T” represents a course designed for transferability between institutions

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